I’ve had my Irfictionary series going on for sometime now. Irfictionary, if you haven’t been through my earlier posts, is my Urban Dictionary-esque invention of new words/phrases and their explanations, exploring a different theme with each post. The series has been fun to write so far (and hopefully fun to read too). But I sensed something missing. And then, got it: Logo.
So, the bit-part designer and full-time creative person in me took over. As the series is a part of my blog, it had to look like my blog logo – or belong to the same family, as they say in advertising/design. But it also needed to have its own individuality, both look-and-feel-wise and in terms of concept.
The concept came easy enough. I did some scribbles and felt excited on hitting on the idea of the equal-to ( = ) sign – as I was explaining what each new word/phrase equalled in common understanding.
Now, where should I place it? Thought of doing so above ‘F’, as I felt, being the fulcrum of the first part of my name and the latter part of ‘dictionary’ (which is how I got the name), it was the pivotal letter. And as I doodlingly did so, the final, and perfect, place emerged: as the two horizontal lines of ‘F’. That it would also look sweet design-wise, when given a different colour from the name, sealed it.
Next, the design. The key part was the font. Going through the list, I struck gold with ‘Gunplay’ (also the font for the much-discussed new Frooti logo, which also has an F in its name) – it is solid and stencil-ish, with the two horizontal lines separate from the vertical line, thus giving me a chance to play around with the = sign.
Finally, the colours. Easy enough. A pale blue for the name – instead of the turquoise blue for my blog logo. And a complementary, stand-out pinkish red for the = sign.
There you have it. The Irfictionary logo. Now, for the next in the series. Or since I’m in the design groove, maybe the logo for the next series. Yes, I have quite a few of those coming up. Watch this blog space!