10 days ago, I made a quick trip to Mysore (now Mysuru) with my brother’s family and his brother-in-law’s family. I have been to Karnataka twice before, both times to Bangalore (now Bengaluru), but it’s only this time I noticed the Karnataka Tourism logo. (Maybe because this was the first holidaying trip. Or maybe because they’ve recently changed it.)
My thoughts on the logo
The font for the state’s name looks easy, has a nice flow to it, and also has the effect of a flow to it. But the winner is the baseline: One State, Many Worlds. And why not? The state has Bangalore, India’s Silicon Valley; Mysore, the historical city of Tipu Sultan; the ancient ruins of Hampi; the heavenesque hill-station, Coorg; among countless other wonders.
But I wondered if the logo was just a bit too simple. Text on white. No graphic/icon. Contrast that with the other state tourism logos. (See here, though some might be the old ones.) I especially like the ones for Pondicherry (now Puducherry), good old Kerala, and Goa (an ambigram – looks the same inverted).
My query on the logo
So, could they have done better? I mean, the promise (baseline) is already a winner. Could they have gone for a topper?
The answer perhaps came in a conversation my brother and I had while the ladies busied themselves spending my bro’s and his bro-in-law’s money. The trip nearing the end, he said, “I like the state. The people here are simple, soft-spoken, chilled out, peaceful.” I added, “Just like the weather.” Yes, all three times I’ve been to Karnataka, the weather’s been cool. And the people cooler.
So, the state tourism logo reflects the state and its people’s ethos. Just the way it should be.