Will soon be starting a few new series on the blog. Here’s the first of them.
Irfilosophy. Me getting philosophical, as in posts like these: Melong.
Until the first post in the series, here’s about the name and logo. The ad guy in me has to talk about these, you know.
As with all the other series (Irfanvertising, IrfindingVegan, Irfanimals…), this too is based on the name of the blog, which in turn in based on my name. Blame this on the branding and digital marketing guy in me.
Again, like the other series and the blog, have done this logo myself. (And this blame on the visualophile in me.) Here’s a bit about it…
Firstly, included some more colour/imagery this time. The predominantly white background of the previous logos was getting a bit too bland.
The reason for keeping the name right at the bottom of that box – and I hope people get this – is to indicate that these are deep musings: thoughts and writings that are not at the surface but further inside. (Hopefully again.)
Since the name is a portmanteau, have tried to treat the design similarly: have given two colours for the two parts in the name. Have also given the two sub-names the two extreme colours (white for one part and black for the other), and have given them a grey outline. The idea being to indicate that here I plan to look at all things black, white, and grey.
And finally, the baseline of sorts at the lower bottom, just to explain what this is about.
Now, await the first post…