The government recently announced a logo-design contest for Namami Gange, the clarion call for the National Mission for Clean Ganga, an initiative that works towards cleaning and conserving the Ganga. Here’s my entry for it (they allowed only one entry), along with the write-up for the thought behind the logo (they asked for this). The contest ended yesterday.
The prize is INR 50K. What will I do if I win? I guess… take a trip down the Ganga.
The Ganga gives us so much joy. Now, how about returning that joy?
That is the simple thought behind the logo. But a thought needs visualization. So, we start with a universal symbol for water – a set of waves. And then add to that the universal and contemporary (for it is also, or rather, especially important to connect to the young) symbol for joy – the smiley. So, the waves of the Ganga, which brings us so much joy, become smiling waves, with the joy we return to it through our various conservation measures. This also works because it is very important for a logo to be humanistic, especially one that is aimed at galvanizing people into a big, collective action, and so the smiling waves also look like people riding, joyfully, along the waves of the Ganga.
The thought is reflected in the slogan as well: ‘Aao Banaaye Nadi Humaari, Ek Nadi Khushiyaan Bhari.’ (Transcreation, not transliteration: ‘Come, let’s make our river / A river of joy forever.’) A call for action, yet poetic.
There are two main colours in the logo, grey and blue. The grey in the visual is the current colour of the Ganga, which has lost its pristine blueness due to all the pollution, but which we hope to revert to with our efforts. (However, the depiction isn’t entirely negative, for when seen from a distance, any water body looks grey.) This is reflected in the colours of the slogan too. The first part, ‘Aao Banaaye Nadi Humaari’, is in grey and the second part, ‘Ek Nadi Khushiyaan Bhari’, is in blue, the original – and hopefully future too – pristine colour of the Ganga.
And here’s more about the contest: NMCG Logo Pratiyogita