As an ad guy and a branding- and logo-lover, I not surprisingly find myself scrutinizing the same in ads I view. And as an ad consultant, I often find myself emphasizing the need for this to potential clients. However, perhaps because the potential clients at my level and stage of working – I started out on my own just about a year ago, that too in an Indian metro not really known for its ad industry (Chennai), compared with the earlier metro I was in, which is considered the Mecca of Indian advertising (Bombay / Mumbai) – are “relatively small”, I find them not quite getting the necessity of having a baseline to emphasize their promise to their potential customers, or at the very least, to accentuate their branding.
So, when I get a chance to come up with the baseline / tagline of a brand, that too of a category I love (food / hospitality), that too for a restaurant I have been to, loved and blogged about, how can I pass up the opportunity?
Thus, when the relatively new upscale Maharashtrian restaurant, Meena Tai’s, announced a tagline contest on its FB page, I dove right in. Into my scribbling pad. I sweated and swotted over it for a few days, then as the end date approached, decided to go for gold by not just putting it in the comments section of the post as most folk seemed to be doing, but creating a PPT for it. Complete with a ToC, notes, routes (Maharashtra-based, Tai-based, Maharashtra- and Tai-based, Marathi-based), and yes, even an end Thanks slide. Any surprise then… that I ended up winning!?! That, and the fact that I love the restaurant, and was born and have lived in its source state for the better part of my life.
Below are some of my entries, the one that won, links to the blog posts I’ve done on it (from a vegan perspective, of course) and the site’s own links. Check them out while I go do nom-nom. The prize is a dinner for two.
The first of my two blog posts on Meena Tai’s, this one a prologue: Meena Tai’s – Prologue
The second of my two blog posts on Meena Tai’s, this one the main post: Meena Tai’s – Vegan / Friendly
Meena Tai’s on FB: MeenaTais
Meena Tai’s on the web, or should I say, bheb: meenatais.com