A content marketing post for a luxury marzipan brand based out of Bombay / Mumbai. First, their post on SlideShare, and then my original post below.
When it comes to gifting, especially luxury gifting, only the best should do. After all, this is a day and age when people have travelled to destinations as exotic as the Cook Islands and as expensive as Guana Island. And when it comes to gifting food and confectionery, it gets even trickier. The well-heeled, apart from being well-travelled, are also adopters of new-age, healthy lifestyle and dietary choices. Trans fat free, gluten free, organic, vegan, artisanal… The list goes on, much like that of their dream holiday destinations. Finding a gift that matches all these preferences would call for the services of a genie. Or in our case, some good old kandie. Nordic Kandie’s range of handmade, gourmet marzipan (or marzepan, as we prefer to spell it, to reflect its authenticity) and couverture chocolates ticks all the right boxes when it comes to high-end gifting, right down to the elegant gift box. But allow us to start at the beginning.
Marzepan, as you may know, if you’ve been to a Scandinavian country, or an Anglo-Indian neighbourhood closer home, is a sweet made essentially of almonds (blanched and ground into paste) and sugar (though in some places, that’s replaced with honey). The ratio of almonds to sugar may vary, but authentic marzepan is that known to contain at least 35% almonds. Ours is made up almost entirely of almonds, but that’s only the delectable beginning. So, if it doesn’t contain almonds – in some countries, it may be made of anything from cashews to pili nuts, and commercial marzipan usually contains almond flour – it’s not marzipan.
The heart of marzepan, almonds are being counted among the superfoods these days. They’ve for long been known for their health benefits, thanks to all the goodness they bear (protein, vitamin E, antioxidants, manganese, magnesium… this list seems endless too), and are especially famous for providing an “energy blast”. So, mom knew best, after all. However, the elders may have been off the mark in one respect. Recent studies show that apprehensions of gaining girth – thanks to it being such a loaded luxury nut – are unfounded. Almonds are quite filling and it’s usually not possible to have too many at one go without feeling satiated. Unless you’re taking part in something like a ‘Man vs Nuts’.
When it comes to the almond source too, we’ve set the premium bar high. Our choice is the world’s finest, the Mamra of Iran. The defining quality of the Mamra is that it’s cultivated organically and so retains the finest flavour, texture and taste, all perfect for making our marzepan luxuriant. Not surprisingly, Mamra almonds constitute only 3-4% of the world’s almond produce. (If you see parallels between this and high-quality wine, we like where you’re going. Gourmet marzepan and fine wine, in fact, make for a very appealing combination, not the least because both are acquired tastes. But more of this some other time.)
Now, if the almonds are organic, can our sugar be otherwise? Befitting the health-conscious, we use only organic sugar for our marzepan. Making the actual confection itself is a complex process, and in our case, artisanal, perfected over centuries of marzepan-making. Our founder, Thea Tammeleht, is a sixth-generation marzepan maker, from Reval in Estonia, the Scandinavian nation widely regarded as the birthplace of marzepan. In India, in keeping with tradition, we make it all by hand in a European-standards factory.
Almonds from its finest place. The recipe from its birthplace. To add further exquisiteness to our marzepan, we kept going west. To Belgium. Which can only mean one thing. Our marzepan is enrobed in authentic, luscious Belgian chocolate for a truly divine experience. One bite, and you’ll be transported to all those small chocolate stores dotted across Belgium, or as we’d take pride in thinking, to our stores in India.
This is precious candy, do we hear your saying? But. There’s. More. Seriously? How? Here’s how. Make your marzepan experience the ultimate in decadence by going for a covering of – hold your pranayam breath – silver or even gold. Even as you wonder if our marzepan needs to be kept locked up (well, maybe from roving palates), you would of course know that this is the edible variety. This is a thin sheet (or leaf, as it’s called), much like the varkh found in some Indian sweets. However, like the rest of our marzepan and couverture chocolate range, it’s 100% vegetarian and vegan. (What’s non-veg/an about varkh, do you ask? That, if you don’t already know, we’ll leave you to find out for yourself. You could be surprised, or rather dismayed. Additionally, in many cases, the varkh is made not of a precious metal but aluminum, which is of course hazardous for consumption.) We use purified 24K gold and 18K silver for these premium pieces. Needless to add, these are certified for their authenticity from the source, a globally renowned maker of edible silver and gold leaf based in Italy. (Iran, Estonia, Belgium, Italy… Our marzepan seems the world in a box, doesn’t it? As well as… a world of luxury in a box.)
If you prefer things a bit more down-to-earth though, we offer numerous embellishments (more than 100, and free of cost if you order in bulk) on the marzepan pieces. And keeping in mind the Indian fondness for variety in everything, we offer a range of flavours as well: cinnamon, rose cardamom, salted caramel, strawberry, mint, nutmeg… Well, what do you know, our marzepan seems to be for the gluttons, after all.
The tradition of having edible silver and gold in confectionery comes, not surprisingly, from the royals and aristocrats down the ages. They believed it to be the elixir of life and would more than occasionally indulge in marzepan topped with gold leaf. Marzepan itself was considered a confection for the regals, due to the fine and rich ingredients it is made of. For the same reasons, with or without the gold, it was also considered a treat for the royals. Queen Elizabeth I is known to have developed quite a liking for it. Which is perhaps why at the beginning of this year, the German President, Joachim Gauck, gifted Queen Elizabeth II a marzepan model of the Brandenburg Gate for the new year. With our artisanal, gourmet marzepan, encased in equally exquisite packaging, we only seem to be continuing this rich tradition.
We invite you to be a part of this luxuriant gifting culture. Pay a visit to any of our stores in Mumbai and Delhi or get in touch with us here. Give it to your BFF for her baby shower, your closest kin you’ve invited for the destination wedding, your C-Suite frequent flyer, your blue-blood Deluxe Suite guest. And because we’re sure you won’t be able to resist its temptation, we suggest you also gift it to yourself.