How I developed the logo for my new branding blog.
Sometimes, the brand name can direct you toward its logo.
A name like Brand Me Deep, sounding like Colour Me Deep, seemed to suggest the logo should have shades of one colour, with ‘Deep’ being the deepest. The choice of colour was obvious: blue. Both because of the association of deep with the depths of water and because it’s in my advertising logo (where, as I wrote yesterday, the thought of ‘deep’ comes from).
I even started seeing the logo. It would be horizontal, with Brand-Me-Deep in increasingly deeper shades of blue. The words could even be written together, with no spacing, like this: BrandMeDeep. The shades would take care of the readability.
Once I started working on it though, it wasn’t working. The brand name was rather long to look good in a horizontal logo. So, I thought of writing the words one below the other, even stacking them…
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