I’ve written a lot about Guru Dutt on this blog. Here, I write about him on my branding blog. 🙂
How I developed the logo for my new branding blog.
I have started off a new blog, on my great love for branding. Here’s the intro post.
As I wrote earlier, I have started off this new blog, on my great love for branding. Here’s why / how I came up with this brand name.
Sleeper, non-AC. Window seat, in the direction the train is going. About 5.30 in the evening.
The sun is slowly moving behind the trees and the hills, washing the sky pink and orange as it retreats. Cowherds are making their way back with their cattle. Birds are doing the same, just with a bit more intensity. Intermittent vehicles slowly put on their lights. Other vehicles honk sporadically in the distance. The mild breeze is welcome. You run your hand through your hair and find yourself sighing softly. You are closer to your destination, and yet some distance to go. The birds, cows, cowherds, vehicles, drivers know this day over, but the next is not too far away. There is a sense of satisfaction in the air, as well as a mild disquiet.
Hemant Kumar’s voice is something like this – a bit of sweet sorrow. It’s like he had swallowed a sunset, or better still, all the sights, sounds and scenes of sunset. And just like at sunset, you feel immensely fulfilled on hearing him, and yet yearning for more.
Keep swiping right
With all your might –
You’ll get someone
Only when your timing is right.
The moment you are leaving,
You feel like visiting again.
Maybe that’s why it’s called